> For the complete documentation index, see [llms.txt](https://guia.fenicio.help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guia.fenicio.help/integraciones-y-herramientas/analitica-y-medicion/google-tag-manager.md).

# Google Tag Manager

Google Tag Manager es una herramienta que permite implementar y administrar códigos de seguimiento (tags) en tu tienda sin necesidad de modificar el código directamente.

Es clave para trabajar con herramientas de marketing y analítica de forma ágil.

***

## **Credenciales necesarias:**

* Acceso a la cuenta de Google
* ID del contenedor (formato: `GTM-XXXXXXX`)
* Permisos de Publicación o Administrador

***

### ¿Por qué es importante?

Usar Tag Manager te permite:

* Implementar herramientas como [Google Ads](/integraciones-y-herramientas/marketing-automation-and-crm/google-ads.md), [Analytics](/integraciones-y-herramientas/analitica-y-medicion/google-analytics-4-ga4.md) o [píxeles de Meta](/integraciones-y-herramientas/analitica-y-medicion/pixel-meta.md)
* Centralizar todos los códigos de seguimiento en un solo lugar
* Reducir la dependencia técnica para cambios simples
* Medir eventos y conversiones de forma flexible
* Iterar y optimizar más rápido

***

### ¿Cómo se configura?

Para ver el paso a paso actualizado, podés seguir la documentación oficial de Google:

* Primeros pasos con Tag Manager:\
  <https://support.google.com/tagmanager/answer/6103696>
* Instalación del contenedor:\
  <https://support.google.com/tagmanager/answer/14847097>


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