> For the complete documentation index, see [llms.txt](https://guia.fenicio.help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guia.fenicio.help/integraciones-y-herramientas/analitica-y-medicion/pixel-meta.md).

# Pixel Meta

El Pixel de Meta es un código que se instala en tu tienda para registrar las acciones que realizan los usuarios y enviarlas a Meta.

Permite hacer seguimiento del comportamiento y medir el impacto de tus campañas en Facebook e Instagram.

***

## **Credenciales necesarias:**

* ID del Pixel
* Acceso al Business Manager
* Permisos de Administrador

***

### ¿Por qué es importante?

Implementar el Pixel de Meta te permite:

* Medir conversiones (compras, registros, etc.)
* Optimizar campañas automáticamente
* Crear audiencias para remarketing
* Analizar el comportamiento de los usuarios
* Mejorar el retorno de inversión publicitaria

***

### ¿Cómo se configura?

Para ver el paso a paso actualizado, podés seguir la documentación oficial de Meta:

* Pixel de Meta:\
  <https://developers.facebook.com/docs/meta-pixel>
* Configuración e implementación:\
  <https://www.facebook.com/business/help/952192354843755>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://guia.fenicio.help/integraciones-y-herramientas/analitica-y-medicion/pixel-meta.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.