> For the complete documentation index, see [llms.txt](https://guia.fenicio.help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guia.fenicio.help/integraciones-y-herramientas/canales-de-venta/google-merchant-center.md).

# Google Merchant Center

Google Merchant Center es la herramienta que permite cargar y gestionar el catálogo de tu tienda para que tus productos aparezcan en Google.

Es clave para mostrar productos con imagen, precio y nombre directamente en los resultados de búsqueda.

***

## **Credenciales necesarias:**

* Cuenta de Google Merchant Center
* ID de Merchant Center
* Cuenta de Google Ads
* ID de cliente de Google Ads
* Vinculación entre Merchant Center y Google Ads
* Permisos de Administrador en ambas cuentas

***

### ¿Por qué es importante?

Integrar tu tienda con Merchant Center te permite:

* Mostrar productos en Google Shopping
* Aumentar la visibilidad de tu catálogo
* Generar tráfico con alta intención de compra
* Conectar tu catálogo con campañas de Google Ads
* Mantener información actualizada (precios, stock, etc.

***

### ¿Cómo se configura?

Para ver el paso a paso actualizado, podés seguir la documentación oficial de Google:

* Crear cuenta en Merchant Center:\
  <https://support.google.com/merchants/answer/188924>
* Configurar productos (feed):\
  <https://support.google.com/merchants/answer/7439058>
* Requisitos del feed de productos:\
  <https://support.google.com/merchants/answer/7052112>


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