> For the complete documentation index, see [llms.txt](https://guia.fenicio.help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guia.fenicio.help/integraciones-y-herramientas/marketing-automation-and-crm/google-ads.md).

# Google Ads

**Google Ads** permite mostrar anuncios de tu tienda cuando los usuarios buscan productos en Google o navegan por sitios web.

Es una de las formas más efectivas de captar clientes con intención de compra.

***

## **Credenciales necesarias:**

* Cuenta de Google Ads
* ID de cliente de Google Ads (formato: `XXX-XXX-XXXX`)
* Permisos de Administrador o Estándar
* Sitio web vinculado
* Configuración de conversiones activa, incluyendo:
  * ID de conversión
  * Label de conversión
* Etiqueta global de sitio (gtag.js)
* Etiqueta de conversión
* (Opcional) Vinculación con:
  * Google Merchant Center (para campañas de productos)

***

### ¿Por qué es importante?

Trabajar con Google Ads te permite:

* Aparecer en búsquedas relevantes (ej: “championes en oferta”)
* Generar tráfico calificado a tu tienda
* Promocionar productos específicos
* Medir resultados y optimizar campañas
* Escalar tus ventas de forma controlada

***

### ¿Cómo se configura?

Para ver el paso a paso actualizado, podés seguir la documentación oficial de Google:

* Primeros pasos con Google Ads:\
  <https://support.google.com/google-ads/answer/6146252>
* Configurar conversiones:\
  <https://support.google.com/google-ads/answer/6095821>


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